A single design editor with AI actions built in, for creators juggling multiple social platforms — self-funded, pre-launch.
Four disconnected tools, no shared source of truth.
Solo creators and small teams juggling multiple social platforms had no single tool that combined a real design editor with AI actions. The alternative was stitching together four or five disconnected tools — a design editor, a separate AI copywriter, a separate background-removal tool, a separate captioning tool — with no shared source of truth, so every edit meant redoing work by hand across tools. Existing commercial editor components also carried license-cost thresholds that don't work for a bootstrapped product.
One document drives both the preview and the export.
ICTOM built Oriva around a single versioned JSON document that drives both the live preview and the server-side export — no format translation, no drift between what you see and what you get. AI actions — background removal, text-to-speech, caption generation, turning an article into a social carousel — write into that same document as typed, deterministic step-graphs, not an opaque agent framework. The backend runs on scale-to-zero cloud infrastructure, with no idle cost, no per-seat licensing, and nothing running or billing when nobody's using it.
Early numbers, honestly labeled — this hasn't shipped yet.
Oriva is pre-launch with no production traffic yet, so these are engineering estimates, not measured results: turning an article into a social carousel — a task that took roughly 40 to 50 minutes across four separate manual tools — collapses to under 3 minutes as one AI-driven step. And because the backend scales to zero, the cost baseline sits near $0 a month with no traffic, against an estimated $200–400 a month for the equivalent stack of commercial tools it replaces.
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